Design Manifesto (Professional Principles)
This option uses the original’s numbered, declarative style but focuses on design principles and client interaction.
🌟 The Studio Manifesto: Principles of Practice
1. The Freedom of Focus
Our ultimate goal is clarity. We remove the excess to achieve a state of Neutrality where solutions emerge, safe and protected from the clutter of trends or unnecessary complexity. This is the freedom our work buys for our clients.
2. Instinct vs. Need
Aesthetic flair is an instinct. Solving the problem is a need. We continuously strip away the superficial to focus on the client’s essential requirements: Meaning, Belonging, and Esteem (Validation).
3. The Authentic Voice
The truest design comes from the Authentic Creative Voice. We avoid the obsession of imitation and seek the soul of the solution by embracing discipline and focus.
4. Client Service
Our daily intention is unselfishness. We strive to see every client and collaborator not as an object for personal portfolio gain, but as someone to serve with strategic, impactful design.
5. Self-Conquest
Before we conquer the design problem, we must conquer the ego. Our “springtime of the spirit” is found in the satisfaction of mastering ourselves and knowing peace through clear, deliberate action.
6. Sane Contentment
We seek contentment by setting sane and attainable goals. Our focus is on reasonable, just, and modest creative aspirations that, once attained, result in genuine satisfaction with our process and product.
7. Renewed Perspective
We have mercy on past work that missed the mark. We wash away the guilt of yesterday’s failures and embrace a renewed perspective. We are new, and we protect this fresh start with intentional guidance.
8. Purpose & Mastery
We are here for the work. Help us to unbaffle the brief and walk with the confidence of a true professional. We focus on deep, vital work, removing the character defect of creative lust (over-designing) to feel that we have enough when the true solution is found.
9. Grace in Process
We are gentle when the process fails, viewing setbacks with the mercy a great mentor shows a mentee. We encourage faith in our courage, taking the actions of love for the craft, believing in positive, gentle, and accepting principles.
10. The Power of Feeling
Creative work requires vulnerability. Hurt (criticism, rejection) is a feeling we will experience. When we feel hurt, we use constructive anger (protective resolve) to guard against feeling victimized-the number one trigger that causes failure in maintaining professional discipline.